CRM software basically utilizes data to manage the customer relationship. So, in case of an event, it would analyze the event data to help the organizers in creating a campaign that would help them in lead generation i.e. gaining more attendees and generating more business through their events.
CRM or Customer Relationship Management is a system which aims at improving the relationship with existing customers, finding new prospective customers, and winning back former customers. This system can be brought into effect with software which helps in collecting, organizing, and managing the customer information.
The main purpose of event CRM is to maximize event sales by keeping a constant track of your attendees. In order to maximize event sales, it is essential for organizers to understand the concept of CRM in events. It is essential to know how event CRM functions.
- Capture event data
- CRM integration
- Generate and manage leads
Built around a robust and flexible security architecture, these features provide you with a fine degree of control over your users, network, and data.
Fully featured event management solution.
- 360° view of events and participants.
- Improved customer relations.
- Increase customer revenues.
- Better internal communication.
- Optimize marketing.
- Increase profitability and efficiency.
- Allow fast, reliable strategic and tactical decisions.
Project Flow Description
This crm project basically developed for Evex Global orgnization for manage his event. In this crm there are 6 users thoes are Admin, Super Admin, Co-ordinator, DB Manager, BD and Marketing, CS and Marcom. Each user has different work. Which is explain below.
Admin and Super Admin both have same work. They only control the other user and taking feedback from user about event. They can add new user and remove existing user from crm system.
DB Manager is main part of crm system because DB Manager is who add new user in crm system the user will be BD and Marketing, CS and Marcom, Co-ordinator etc. He only add new user but can not remove from crm admin only can renmove them.
This is anather important user in crm system because Co-ordinator will asign new event to BD and Marketing, CS and Marcom. He will solve all event related issue. He is communicate with all thoes user who actually handle the event. Getting event related feedback.
Co-ordinator assign event to BD and Marketing and CS and Marcom. They are actually handle the events. They are coordinates with client. Give feedback related event.